Making vs. Selling

If you're creative like me, then you like to create. And in today's age, "creating" can really mean anything from coding to crafting and everything in between.

Creators create. We make things. 

Makers Gonna Make

Being creative means you have a ton of currency in today's market. But making is the easy part. Yes, it takes time (and potentially money). If you've got an idea, and a good one, the biggest barrier to making it real is you.

Related: What Does It Mean To Be Creative?

The tough part, the part where most entrepreneurs and crafters begin to fail, is selling it. 

Selling is the hard part. You might be great at turning a phrase, but if you don't know how to put together a Facebook ad, build a website, or send out an email newsletter, then you've lost the battle. Yet most creative folks reject "selling" because of outdated concepts of what it means to sell. (You're picturing Alec Baldwin now, I just know it.)

That's not what selling needs to be about today. You can sell and still be true to you and your vision. In fact, that's the only way to sell these days: Being authentic.

If You Build It, They Won't Come

Crafting is just the beginning. To really make your idea fly, you have to be able to show everyone else how great it is. The idea that "if you build it, they will come," isn't true in today's noisy online world. There's just too much stuff to sift through.

If you want people to buy your product or service, whether it's a SaaS product or a hip new Etsy creation, you have to know how to sell it.

If You Can't Communicate, You Can't Sell

Here's an example of one of my favorite Etsy stores. There's a clear logo, you can see who the person is selling it, and every product shot is clean and on-brand. Now, it may help that Becca is probably good at photography to start with; but the fact of the matter is, if it's not a good picture, I'm not going to buy from you. Think clearly about your brand and make every decision intentional based on that brand identity.

This goes for services, too. If your website is too tangled and convoluted, even if I want to convert, how could I? If you can't communicate your value add, you can't sell.

Here's an example from Oli Gardner's talk at #CTAConf. This is WAY too distracting to act! It makes it impossible to communicate, and therefore impossible to sell.

Make Selling a Part of Your Craft

Coming up with an idea is just the start. If you're serious about creating something new, different, and yours, then you need to think not just about bringing that idea to the world, but about how to bring the world to your idea.