What to Do About Cancellations

What to Do About Cancellations

Let's face it: Not everyone is going to be psyched about your product or service. You're going to see people return goods or cancel subscriptions. It's just a fact. But rather than writing that cohort off, those folks can be a big opportunity—and give you some helpful information about your product. >>

What To Ask In An Interview

What To Ask In An Interview

"So, do you have any other questions for me?"

You know it's coming at the end of every interview. But when there's only one or two minutes left in your half hour call, what should you ask? Here are some key pieces of information that are critical when you're making a decision on what job to take—and they may just make you look good, too. >>

5 Key Takeaways from Hypergrowth 2017

5 Key Takeaways from Hypergrowth 2017

When I landed a free ticket to Hypergrowth, I was pumped. A whole day of marketing nerdiness, brought together by the cool kids at Drift? Sign me up. I loved the focus on brand-building, storytelling, and creating the best possible customer experience, which is what great marketing is all about. See my key takeaways here >>

Why I Run

Why I Run

"My name is Kayla Lewkowicz, and I'm from Hopkinton, MA, home of the Boston Marathon."

I always introduce myself this way. That's how important the Boston Marathon is. I'm thrilled to announce I'm running the Boston Marathon this year—here's why, and how you can get involved. >>

Get In The "Try New Things" Mindset

Get In The "Try New Things" Mindset

It's easy to mold yourself into the same familiar routine day in and day out. But to really make an impact, to make a change, you have to constantly incorporate the new into your daily life. Here's how to get into the mindset. >>