The Self-Improvement Feedback Loop

The Self-Improvement Feedback Loop

When we set goals or make resolutions, we tend to spend time coming up with a goal, writing it down, making it real. But then...what happens? Here's how to stick with your resolutions (or get back on the wagon if you've already fallen off). >>

Having a Side Hustle Means Changing Your Mindset

Having a Side Hustle Means Changing Your Mindset

"Side hustling" is something I'm interested in. After all, writing and blogging is my side hustle! I spoke to some folks who've had success managing their day jobs and their passions to learn more about how they switch between them and tips they might have. Here's what I learned>>

Use This Template to Build Your Next Marketing Strategy

Use This Template to Build Your Next Marketing Strategy

It’s an often-overused metaphor that startups involve building an airplane while trying to fly it. That’s because startups get a bad rap for being risky, sometimes haphazard, ventures. And while it’s true that joining a startup can be risky, it’s really only as risky as the strategies you put in place. Here's my template for a no-fail marketing strategy. >>

Who Do You Want to Be?

Who Do You Want to Be?

When you think of your favorite brands, you often associate them with an emotion. Interacting with a brand, just like interacting with a person, creates an emotional response. Here's an easy framework to start thinking about your brand and how to build it.

Lean In To Uncertainty

Lean In To Uncertainty

Sometimes, you find yourself in the right place at the right time. I was lucky enough to attend graduation at Colby College this year, my alma mater. Returning to Mayflower Hill stirred up plenty of memories, but listening to Amy Walter and Joe Biden speak forced me to pause and reflect on the last few years since I graduated. Inspired by two of my political heroes, here's what I'll remember from graduation day. >>