Social Media

Why You Should Pay Attention to Engagement

Why You Should Pay Attention to Engagement

As marketers, we all know the power of brand. And we know that it really can’t be measured. If that gives you the heebie-jeebies, I offer something in between: Engagement. >>

Ask KL: How to Create a Great Quote Image for Social Media

Ask KL: How to Create a Great Quote Image for Social Media

When it comes to social media, many people underestimate how much time and effort really goes into making content work. And while depending on your brand there are lots of different subjects you could feature, a great option (especially for B2B) is using quotes. Here's how to put a great quote image together. >>

I Joined an Instagram Pod and Here’s What Happened

I Joined an Instagram Pod and Here’s What Happened

Welcome to the deep underbelly of Instagram. 

Spoiler alert: It’s all fake.

Here's my not-so-secret tale of Instagram pods and why they don't quite work the way they're supposed to. >>

Ask KL: How to Maximize Your LinkedIn Profile

Ask KL: How to Maximize Your LinkedIn Profile

If you're customer-facing or looking to become an expert in your field, then having an optimized LinkedIn profile is a must. I'll walk you through the most important and underlooked spots on your profile so you can stand out among the crowd and wow your customers, colleagues, and potential business contacts. >>

What I Learned From My First Facebook Live

What I Learned From My First Facebook Live

Video marketing is one of the hottest topics in marketing today, and with click through rate increases of up to 300%, it's easy to see why. I decided to give it a try with Facebook Live for the first time by giving a grand tour of the Litmus Cambridge office. Take a look and see what I learned. >>