Do you really know what your customers are thinking every day? Probably not, even if you're in customer support. So if you're wondering why something you're doing isn't working, or why you're not getting the results you hoped for from an experiment or campaign, it might be time to ask. >>
Let's face it: Not everyone is going to be psyched about your product or service. You're going to see people return goods or cancel subscriptions. It's just a fact. But rather than writing that cohort off, those folks can be a big opportunity—and give you some helpful information about your product. >>
We talk a lot in marketing about knowing your audience. Who are you talking to, and what do they care about? One way to do this quantitatively is to work backwards in your purchase path. Here's my how-to using Google Analytics so you can build a better audience strategy. >>
I've spent the last few months learning all there is to know about growth through Reforge. And while I still have a lot to learn, this course has completely changed my mindset about what "growth marketing" actually means and how to implement it in our business. Here's my top takeaways applicable to anyone looking to grow >>
It's a common misconception that the foundation of growing a company is acquiring new users. And that's a really important part: The more users the have, the more you can grow. Acquisition is satisfying. We can clearly see the numbers going up and up and up.
But to really build sustainable growth, you need to keep users, not just add them. Here's what I learned about retention. >>