When you think of your favorite brands, you often associate them with an emotion. Interacting with a brand, just like interacting with a person, creates an emotional response. Here's an easy framework to start thinking about your brand and how to build it.
This year was a year of change. Of failure. Of anxiety-inducing news cycles. But hopefully it was a year of growth for you as it was for me. I changed roles, changed jobs, traveled the world, and learned a whole lot along the way. Here's the top 5 marketing lessons I learned that will inform how I approach marketing, the universe, and everything in 2018. >>
"So, do you have any other questions for me?"
You know it's coming at the end of every interview. But when there's only one or two minutes left in your half hour call, what should you ask? Here are some key pieces of information that are critical when you're making a decision on what job to take—and they may just make you look good, too. >>
Getting to know your coworkers is arguably the best part of coming into an office. With today's remote-friendly environment and technology that allows us to connect from anywhere, why bother going into an office at all? It's because your coworkers are there. Here's one easy way to get to know them better each week. >>
ENFJ. Orange. Pioneer. 7. Aquarius.
Do any of those terms mean anything to you? They're my results for the most popular personality tests I've taken. Here's my take on each personality test (well, except for Horoscopes) and why you should consider taking one if you haven't already. And no, those Buzzfeed ones don't count. >>