writing

How to Give Better Feedback

How to Give Better Feedback

Even if you're not a manager, working as part of a team requires you to give and receive feedback. And while it's always difficult to receive negative feedback, it's even more difficult to give it, especially when it comes to something creative. As someone who's received a lot of feedback (and given quite a few tidbits myself), here's some tips for approaching your next interaction. >>

What I Learned From Writing An 80 Page Ebook

What I Learned From Writing An 80 Page Ebook

I wrote my first ever ebook on the state of the email industry—a format I'd never done before. Read on to find out why your designer is your hero and what you need to know about building an 80-page beast. >>

How To Know When It's Time To Start Something New

How To Know When It's Time To Start Something New

I started this blog a year ago, and I've learned a lot since then. It felt impossible to put my ideas out there and share them with the world, but here we are. Here's why the time to start something new is now. >>

How To Add SEO Into Content (Without Becoming A Robot)

How To Add SEO Into Content (Without Becoming A Robot)

When we write, we always write for humans—that’s our first priority. But for humans to read them, they first have to find them. Search engine optimization (or SEO) reflects how credible and informative a source is on a subject. Here's a few tools to help you do it without becoming bots yourselves >>

Book Review: Everybody Writes

Book Review: Everybody Writes

5 out of 5 stars | This guidebook from Ann Handley should definitely be on your marketing reading list, because really, everybody writes. It's one of the most actionable and insightful books I've read in a while that directly relates to something I do every day. Read more on why I'd recommend it to anyone, not just marketers >>