willingness to pay

We Forget to Pay Attention to Demand

We Forget to Pay Attention to Demand

We forget to pay attention to demand. As a marketer, that's our primary goal: demand generation. But what does that even mean? Colloquially, we know that it's tied to desire. People want to buy what you have to sell. But how much do they want it?

This is part of a series of reflections inspired by my courses at HBX, an online business school cohort powered by Harvard Business School. With Business Analytics, Economics for Managers, and Financial Accounting, I'm learning the fundamentals of business. Find the whole series here.