Often, we think of growth as linear. We just need to optimize this one channel, or signup flow, or user experience, and then, growth will look like the fabled hockey stick. Here's my overview on one of the foundations of growth: loops. >>
If you've spent any time near or in your marketing department, you've heard the chatter:
"How can we make this go viral?" "What's the virality potential?" "I want to make this super sharable so it'll go viral."
We're obsessed with making things "go viral," as if there's a magic formula. (My theory is crazy cat + nostalgic 80s or 90s song + humor)...yes, if you click through, there's a cat video for your enjoyment.