video marketing

What I Learned From My First Whiteboard Wednesday

What I Learned From My First Whiteboard Wednesday

At Privy, we decided to consolidate the most important concepts of on-site conversion into two minute videos. Being on camera for the first time in a while can give anyone the jitters. After 14 takes and a lot of curse words, here's what I learned for my first Whiteboard Wednesday. >>

What I Learned From My First Facebook Live

What I Learned From My First Facebook Live

Video marketing is one of the hottest topics in marketing today, and with click through rate increases of up to 300%, it's easy to see why. I decided to give it a try with Facebook Live for the first time by giving a grand tour of the Litmus Cambridge office. Take a look and see what I learned. >>

7 Key Takeaways from #CTAConf

7 Key Takeaways from #CTAConf

I found out I was going to #CTAConf about 4 days before the conference began. So this conference wasn't any old conference. Instead, I learned everything about everything there is to know about marketing; shifted my focus to results, instead of "shallow, wide-eyed, on purpose, trifling-ass vanity metrics," and met a few new marketing geek friends. In short, it was awesome, and I learned a ton. Here's a few of my key takeaways >>