When we think about growth, we often think about revenue or users. We're always looking to increase the numbers—that mythical "up and to-the-right" chart—without really thinking about the why behind it. Why does someone want your product in the first place? What flips the switch so that they decide to buy?
When we dream about innovation, we think of grand new ideas that catapult us into the future. We dream of flying cars and robots from the Jetsons or transporters from Star Trek. Something completely new.
Innovation, though, isn't about new so much as it's about different. And different doesn't mean it has to come out of nowhere.
When we think of a marketer, we often think of someone shouting from the rooftops. I talk through why conversation marketing is more important than ever (even as the art of conversation is dying).
I found out I was going to #CTAConf about 4 days before the conference began. So this conference wasn't any old conference. Instead, I learned everything about everything there is to know about marketing; shifted my focus to results, instead of "shallow, wide-eyed, on purpose, trifling-ass vanity metrics," and met a few new marketing geek friends. In short, it was awesome, and I learned a ton. Here's a few of my key takeaways >>
No one walks around every day setting out to prove they're wrong. With the pressure on to perform better with less resources in every industry, there doesn't feel like room for failure.
Or is there?
This is part of a series of reflections inspired by my courses at HBX, an online business school cohort powered by Harvard Business School. With Business Analytics, Economics for Managers, and Financial Accounting, I'm learning the fundamentals of business. Find the whole series here.