twitter

What I Learned From My First Twitter Chat

What I Learned From My First Twitter Chat

Social media democratizes access to experts, politicians, and celebrities. It can build up bubbles of bias or completely break them down. Twitter, in particular, accelerates the news cycle and allows you to ask questions in real time. 

If you haven't heard of a Twitter chat, it's basically a set time when companies or individuals ask and answer questions. It can take the form of an "ask me anything," or be about a specific topic. It allows anyone from anywhere in the world to participate without having to sign up for a webinar or travel to a conference. It's like a mini-meet up—but to do it well, here's 7 things to keep in mind. >>

Unbias Yourself: Break Your Media Bubble

Unbias Yourself: Break Your Media Bubble

We all experience that cringe-worthy moment. Great Aunt Matilda at it again with her crazy Tea Party theories. Cousin Jerry constantly hashtagging #FeeltheBern. No matter where you fall on the political spectrum, we all face the inconvenient truth: others don't always agree with us.

What I Learned From Researching 1000s of Twitter Followers

What I Learned From Researching 1000s of Twitter Followers

Do we really know who we’re talking to when we tweet? Knowing your audience is one of the most important rules of marketing, yet we often don't know who we're talking to on twitter.

I worked with several members of my team to break down and analyze--manually--1000s of twitter followers for EMC's solutions group. Working with the social leads from each solutions team, we’ll use this follower analysis data to craft content that makes the right impression on our customers, partners, influencers, and prospects. It's no secret knowing your audience has immense benefits and we certainly didn't want to miss out. Here's what I learned about our followers, and how it impacted our strategy >>