testing

How To Put Learnings Into Action

How To Put Learnings Into Action

Once you've generated your ideas, prioritized your backlog, and completed your experiment, you have to learn from them. Here's how to analyze your growth experiments so that you can learn from them—and apply those learnings to future marketing activities. >>

If You're Not First, You're Last

If You're Not First, You're Last

When it comes to growth, the first mover advantage is real. Test new channels as soon as they come out because they won't be saturated. The sooner you're advertising on that channel, the better—because you'll be one of the early adopters, you won't be competing against other companies. Here's what you need to know. >>