technical documentation

Ask KL: Translating Technical Information Into "English"

Ask KL: Translating Technical Information Into "English"

Technobabble. It happens to the best of us. Chip and Dan Heath refer to this as the "Curse of Knowledge," what happens when we know so much that we cease to make sense when we explain things to others. Taking completely alien vocabulary and industry jargon and turning it into plain and simple English is difficult, but not impossible. Translating technical information into plain, understandable concepts is a skill any marketer can (and should) learn. >>