strategy

Brand Is Your Strategy

Brand Is Your Strategy

When we think of a brand, the first thing that comes to mind is usually a logo. Or a color scheme. Or an ad. But brand isn't just the creative—though it's important—a brand is everything about the company. Here's why your brand is more important than you think. >>

Use This Template to Build Your Next Marketing Strategy

Use This Template to Build Your Next Marketing Strategy

It’s an often-overused metaphor that startups involve building an airplane while trying to fly it. That’s because startups get a bad rap for being risky, sometimes haphazard, ventures. And while it’s true that joining a startup can be risky, it’s really only as risky as the strategies you put in place. Here's my template for a no-fail marketing strategy. >>

How Organizational Culture Happens

How Organizational Culture Happens

Whether you want it to or not, your organization will have a culture. And no, beanbags and beers don't constitute a culture. Here's my thoughts on what matters and why you should be intentional about what culture means at your organization. >>

Building an SEO Strategy

Building an SEO Strategy

SEO, or search engine optimization, is one of the hottest topics in the marketing world. There's an aura of mystery when it comes to SEO, since it's one of the few marketing tactics largely outside of your control. But that doesn't mean you can't influence it for the better. When putting together a solid SEO strategy, there's a few things you'll need to keep in mind>>