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The Little Things Matter

The Little Things Matter

When we dream, we're always told, "Dream big." Like Ron Weasley in the Mirror of Erised, often, our greatest desire is to be recognized as the best—the one that made the most impact. At #CTAConf, Morgan Brown, COO of Inman News, talked a lot about how marketers tend to "optimize at the edges," rather than what matters most. Are you actually moving the needle, or are you just showing up?