Social media is a snapshot, a fleeting glimpse into someone's life. Whether that's last night's amazing-can't-believe-you-missed-it party or the perfect meal, we use social media to show off our favorite moments during the day. This is especially true for visual-only mediums like Snapchat and Instagram. If social media is a snapshot, here's how to hit the moments. >>
We spend so much time screaming out into the void: "LOOK AT ME!" "BUY MY PRODUCT!" "AREN'T I AWESOME?"
When we really should be thinking about what matters to our customers. Our audience. Your brand might have thousands of followers on Twitter. Who are they? What do they care about? Are they even your customers at all? When you craft content, you're looking to make an impact. Likes and retweets aren't enough to know if you're resonating with your followers, or the information you're providing is even relevant.
The good news? There's plenty of tools out there to help you answer that very question on social media >>
Social media is like the Force: it connects us, binds us, and holds our (relative) universes together. No matter how we use it, though, we're selling. Whether it's to craft the "perfect" life, hire new talent, or promote our companies, social media is the new form of the cold call.
Creatively called "social selling," the practice rapidly blurs the lines between sales and marketing. Traditional reps scoff and say, "Twitter? That's not my job!"
Guess what? It is.