social

How To Make Your Content Work Harder

How To Make Your Content Work Harder

Creating content, especially in-depth, researched content like infographics, ebooks, or videos, takes work. Constantly generating new piece of content after new piece of content takes a significant amount of your time, your energy, and in many cases, your money.

It doesn't have to be that hard. Here's how to make your content work harder for you. >>

Ask KL: How to Create a Great Quote Image for Social Media

Ask KL: How to Create a Great Quote Image for Social Media

When it comes to social media, many people underestimate how much time and effort really goes into making content work. And while depending on your brand there are lots of different subjects you could feature, a great option (especially for B2B) is using quotes. Here's how to put a great quote image together. >>

Do The Loop-de-Loop

Do The Loop-de-Loop

Often, we think of growth as linear. We just need to optimize this one channel, or signup flow, or user experience, and then, growth will look like the fabled hockey stick. Here's my overview on one of the foundations of growth: loops. >>

5 Inspiring Quotes From #MarketingUnited

5 Inspiring Quotes From #MarketingUnited

I spent a few days hanging out at the Litmus booth at Emma's #MarketingUnited, a marketing conference focused on bringing together "the smartest minds in the industry for three days of inspiring stories, creative ideas, and 'why didn't I think of that' tips to help us all do our best marketing." 

Between meeting customers, getting to know the Emma team, being inspired by amazing talks, and enjoying my first taste of true Tennessee barbecue, I've learned a ton. Without further ado, here are my top 5 most inspiring moments from #MarketingUnited >>