Search engine optimization is the hottest topic in marketing for 2016. How can digital marketers build comprehensive search engine optimization strategies to ensure our customers, partners, and prospects can find us? The first step is finding and tracking the right keywords. As I begin to learn about SEO, I'm bringing to you a primer on what the heck we're talking about when we talk keywords.
Regardless of what type of tool we're working on, chances are you need to teach people how to use it. Whether that's sales enablement tools like a playbook or marketing tools like a digital platform, there's always a case for self-service. Today, we all crave the simplest, low-touch experience possible. That's the beauty of the mobile age. But translating that into enablement isn't so easy.
So, how do we enable self service across the business? What does it really mean?