When we write, we always write for humans—that’s our first priority. But for humans to read them, they first have to find them. Search engine optimization (or SEO) reflects how credible and informative a source is on a subject. Here's a few tools to help you do it without becoming bots yourselves >>
Search engine optimization is the hottest topic in marketing for 2016. How can digital marketers build comprehensive search engine optimization strategies to ensure our customers, partners, and prospects can find us? The first step is finding and tracking the right keywords. As I begin to learn about SEO, I'm bringing to you a primer on what the heck we're talking about when we talk keywords.