We spend a lot of our times trying to convince ourselves that what other people think doesn't matter. It's our lives, our clothes, our views, so everyone else can just mind their own business.
But in business, what people say about you matters more than what you say about you, no matter what you wish. The proliferation of review-based sites like Amazon, Yelp, and TripAdvisor—not to mention the ability to leave a review on nearly every product—matters.
What can you do about it when people say bad things about you?