Do you really know what your customers are thinking every day? Probably not, even if you're in customer support. So if you're wondering why something you're doing isn't working, or why you're not getting the results you hoped for from an experiment or campaign, it might be time to ask. >>
"So, do you have any other questions for me?"
You know it's coming at the end of every interview. But when there's only one or two minutes left in your half hour call, what should you ask? Here are some key pieces of information that are critical when you're making a decision on what job to take—and they may just make you look good, too. >>
Technobabble. It happens to the best of us. Chip and Dan Heath refer to this as the "Curse of Knowledge," what happens when we know so much that we cease to make sense when we explain things to others. Taking completely alien vocabulary and industry jargon and turning it into plain and simple English is difficult, but not impossible. Translating technical information into plain, understandable concepts is a skill any marketer can (and should) learn. >>