Do you really know what your customers are thinking every day? Probably not, even if you're in customer support. So if you're wondering why something you're doing isn't working, or why you're not getting the results you hoped for from an experiment or campaign, it might be time to ask. >>
Once you know the problem, you have to find a way to solve it. In business, we can't always rely on the cold, hard numbers to tell us what we need to know. Sometimes, we have to actually get out there and talk to people. And ask them things.
People introduce a lot of problems into the data, because, well,
This is part of a series of reflections inspired by my courses at HBX, an online business school cohort powered by Harvard Business School. With Business Analytics, Economics for Managers, and Financial Accounting, I'm learning the fundamentals of business. Find the whole series here.