profitablility

Where Does Growth Come From?

Where Does Growth Come From?

This is the question Clay Christensen poses at the beginning of his lecture I was lucky enough to attend at HBX ConneXt. Where does growth come from? Why is it so difficult to sustain?

Coming of age in a jobless recovery, that's all analysts seem to talk about. Why can't qualified college graduates find jobs? Where did they all go?  I recap Clay's fantastic session at HBX ConneXt >>

How To Make Your Company Stand Out

How To Make Your Company Stand Out

We're constantly blasted by marketing and sales messages every day, whether they're pinging us in our inboxes, blaring over radio speakers, or popping up in our Facebook feeds. 

And it works.

The interesting thing about consumers is that the majority of them want to be like everyone else. They follow trends, look for "what's in," and buy what they're told by glossy magazines. 

Companies can't follow the herd if they want to turn a profit. It may work for a time, but eventually, little by little, profits will disappear. Even more disastrous? When businesses think they're following trends but they've completely missed the boat.

How Healthy Is Your Business?

How Healthy Is Your Business?

We are awash in data, stuck wondering: how are we really doing? As a marketer, I'm obsessed with click throughs, retweets, and conversions, but I don't often do a good job looking at the bottom line.