Often, we think of growth as linear. We just need to optimize this one channel, or signup flow, or user experience, and then, growth will look like the fabled hockey stick. Here's my overview on one of the foundations of growth: loops. >>
5 out of 5 stars | Hooked answers the question, "How do I build a product that sticks?" Every day we experience internal and external triggers that cause us to interact with brands. There's a reason you grab a "Kleenex," not a tissue, and "Google" something rather than "Bing" it. What makes these products so ingrained in our culture that they've become a habit? See why I gave Hooked 5 out of 5 stars. >>
When we dream about innovation, we think of grand new ideas that catapult us into the future. We dream of flying cars and robots from the Jetsons or transporters from Star Trek. Something completely new.
Innovation, though, isn't about new so much as it's about different. And different doesn't mean it has to come out of nowhere.