paid media

If You're Not First, You're Last

If You're Not First, You're Last

When it comes to growth, the first mover advantage is real. Test new channels as soon as they come out because they won't be saturated. The sooner you're advertising on that channel, the better—because you'll be one of the early adopters, you won't be competing against other companies. Here's what you need to know. >>

The Social Media Spectrum

The Social Media Spectrum

When we talk about social media, we're really talking about the combination of two things: social interaction, and media content. Each channel serves a different purpose based on the percentage of that combination. Read on to see my theory of the social media spectrum and why it's important for your social media strategy.

5 Inspiring Quotes From #MarketingUnited

5 Inspiring Quotes From #MarketingUnited

I spent a few days hanging out at the Litmus booth at Emma's #MarketingUnited, a marketing conference focused on bringing together "the smartest minds in the industry for three days of inspiring stories, creative ideas, and 'why didn't I think of that' tips to help us all do our best marketing." 

Between meeting customers, getting to know the Emma team, being inspired by amazing talks, and enjoying my first taste of true Tennessee barbecue, I've learned a ton. Without further ado, here are my top 5 most inspiring moments from #MarketingUnited >>