opportunity

Everything Comes At A Price

Everything Comes At A Price

Turns out, lots of things cost lots of money. 

Millennial griping aside, it's not revenue that matters. It's costs. We face them in our daily lives:

  • Fixed costs you would incur no matter what for your business. Imagine a Starbucks without their coffee machines! They have to have them or there isn't a business.
  • Variable costs change based on the amount you're producing. You only need so much organic cacao and whipped cream for cappuccinos based on your output.
  • Opportunity costs hide behind all of your decisions like buyer's remorse. It's the cost of what you could have done with that asset--like instead of paying rent, renting it out to someone else. If you don't have your coffee, your opportunity cost is being a complete zombie, even though your absolute monetary cost might be lower. You're giving up functioning like a human being, so most people say it's worth it to make the purchase.

Be the Hero of Your Story

Be the Hero of Your Story

Many of us stop our dreams from ever turning into plans where they belong. We live in a risk-averse, helicopter-parented society that reinforces blending in, melting away, saying "I'm sorry," for any deviance whatsoever.