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Why You Shouldn't Focus On Going "Viral"

Why You Shouldn't Focus On Going "Viral"

If you've spent any time near or in your marketing department, you've heard the chatter: 
"How can we make this go viral?" "What's the virality potential?" "I want to make this super sharable so it'll go viral."

We're obsessed with making things "go viral," as if there's a magic formula. (My theory is crazy cat + nostalgic 80s or 90s song + humor)...yes, if you click through, there's a cat video for your enjoyment.