marketing strategy

Use This Template to Build Your Next Marketing Strategy

Use This Template to Build Your Next Marketing Strategy

It’s an often-overused metaphor that startups involve building an airplane while trying to fly it. That’s because startups get a bad rap for being risky, sometimes haphazard, ventures. And while it’s true that joining a startup can be risky, it’s really only as risky as the strategies you put in place. Here's my template for a no-fail marketing strategy. >>

5 Marketing Lessons I Learned in 2017

5 Marketing Lessons I Learned in 2017

This year was a year of change. Of failure. Of anxiety-inducing news cycles. But hopefully it was a year of growth for you as it was for me. I changed roles, changed jobs, traveled the world, and learned a whole lot along the way. Here's the top 5 marketing lessons I learned that will inform how I approach marketing, the universe, and everything in 2018. >>