learning

5 Marketing Lessons I Learned in 2017

5 Marketing Lessons I Learned in 2017

This year was a year of change. Of failure. Of anxiety-inducing news cycles. But hopefully it was a year of growth for you as it was for me. I changed roles, changed jobs, traveled the world, and learned a whole lot along the way. Here's the top 5 marketing lessons I learned that will inform how I approach marketing, the universe, and everything in 2018. >>

How To Put Learnings Into Action

How To Put Learnings Into Action

Once you've generated your ideas, prioritized your backlog, and completed your experiment, you have to learn from them. Here's how to analyze your growth experiments so that you can learn from them—and apply those learnings to future marketing activities. >>

Ask KL: How to Find Your Value Add

Ask KL: How to Find Your Value Add

No matter what job you're doing--be it cleaning the house or cleaning up data---the most important thing to find is your value add. That special sauce, magic element that you, and only you, can bring to the project. Not sure how to find it? Read on for my formula to pin down what makes you you.

5 Inspiring Moments From #LitmusLive San Francisco

5 Inspiring Moments From #LitmusLive San Francisco

Email marketing involves a lot of moving parts: designing, coding, copy, testing...to say nothing of managing both internal and external client relationships. As Marketing Coordinator at Litmus, I had the chance to sit in on workshops and sessions for our own The Email Design Conference San Francisco and enjoy a few days of amazing email geekery. Here's what I learned >>

5 Marketing Blogs You Should Read Every Morning

5 Marketing Blogs You Should Read Every Morning

Besides mine, of course! 

Joking aside, the Internet is awash in content. So much that it can be difficult, nigh impossible, to wade through it all. But every time we open up our browser, we have a choice between great content....and cat videos. Take a look at the best ways to start your day. >>