lead generation

Do The Loop-de-Loop

Do The Loop-de-Loop

Often, we think of growth as linear. We just need to optimize this one channel, or signup flow, or user experience, and then, growth will look like the fabled hockey stick. Here's my overview on one of the foundations of growth: loops. >>

Funnels Take Time

Funnels Take Time

In sales and in marketing, we imagine this magical funnel, where once a prospect enters your company's ecosystem (through social media or a blog post, for example) they'll eventually be spit out as a paying customer.

The funny part about this metaphor is it rarely works out that way. 

The 5 Love Languages of Marketing

The 5 Love Languages of Marketing

When we love someone, we tend to express it in five different ways, according to Gary Chapman. Now before you get all freaked out by the love and mush, I think these languages connect directly to your marketing strategy. Whenever you interact with a customer, you start a relationship--and it's up to you to turn that relationship from cold to warm. You want your customers to love you, right? Here are my five "marketing" love languages--and what you can do to build a better relationship.