language

The Power of Words: How Politics Is Marketing

The Power of Words: How Politics Is Marketing

Words aren't just ink on a page. Words have power. And when it comes to words, there's no better way to see how you can twist, re-frame, and completely distort the meaning of one word into a different concept than in politics. Wherever you fall on the political spectrum, it's time to pay attention to how politicians use the shadiest of marketing techniques to obscure truth. >>

The Social Media Spectrum

The Social Media Spectrum

When we talk about social media, we're really talking about the combination of two things: social interaction, and media content. Each channel serves a different purpose based on the percentage of that combination. Read on to see my theory of the social media spectrum and why it's important for your social media strategy.