Do we really know who we’re talking to when we tweet? Knowing your audience is one of the most important rules of marketing, yet we often don't know who we're talking to on twitter.
I worked with several members of my team to break down and analyze--manually--1000s of twitter followers for EMC's solutions group. Working with the social leads from each solutions team, we’ll use this follower analysis data to craft content that makes the right impression on our customers, partners, influencers, and prospects. It's no secret knowing your audience has immense benefits and we certainly didn't want to miss out. Here's what I learned about our followers, and how it impacted our strategy >>