influence

Book Review: Hooked

Book Review: Hooked

5 out of 5 stars | Hooked answers the question, "How do I build a product that sticks?" Every day we experience internal and external triggers that cause us to interact with brands. There's a reason you grab a "Kleenex," not a tissue, and "Google" something rather than "Bing" it. What makes these products so ingrained in our culture that they've become a habit? See why I gave Hooked 5 out of 5 stars. >>

Book Review: Influence

Book Review: Influence

5 out of 5 stars | Read the summary on Goodreads

This one's an oldie but goodie. If you're in marketing, you're in the business of persuasion. How can you convince prospects that they want your product? That they need it? Read on to learn about Cialdini's principles and why you should have this classic on your to-read list. >>