When we love someone, we tend to express it in five different ways, according to Gary Chapman. Now before you get all freaked out by the love and mush, I think these languages connect directly to your marketing strategy. Whenever you interact with a customer, you start a relationship--and it's up to you to turn that relationship from cold to warm. You want your customers to love you, right? Here are my five "marketing" love languages--and what you can do to build a better relationship.
Search engine optimization is the hottest topic in marketing for 2016. How can digital marketers build comprehensive search engine optimization strategies to ensure our customers, partners, and prospects can find us? The first step is finding and tracking the right keywords. As I begin to learn about SEO, I'm bringing to you a primer on what the heck we're talking about when we talk keywords.
Our marketing organization is at a tipping point.
Traditionally, marketing is interruptive. We run ads, send direct mail (aka junk mail), and push our priorities. Inbound marketing flips this on its head to focus entirely on the customer experience. How can we serve up content that they need or are interested in? How can be their partner and guide in a world saturated with sales and marketing messages?
I learned so much at #Inbound15 that I can't wait for next year. Here's what inspired me the most >>