human

Hitting The Moments

Hitting The Moments

Social media is a snapshot, a fleeting glimpse into someone's life. Whether that's last night's amazing-can't-believe-you-missed-it party or the perfect meal, we use social media to show off our favorite moments during the day. This is especially true for visual-only mediums like Snapchat and Instagram. If social media is a snapshot, here's how to hit the moments. >>

The Art of Conversation Marketing

The Art of Conversation Marketing

When we think of a marketer, we often think of someone shouting from the rooftops. I talk through why conversation marketing is more important than ever (even as the art of conversation is dying).

7 Key Takeaways from #CTAConf

7 Key Takeaways from #CTAConf

I found out I was going to #CTAConf about 4 days before the conference began. So this conference wasn't any old conference. Instead, I learned everything about everything there is to know about marketing; shifted my focus to results, instead of "shallow, wide-eyed, on purpose, trifling-ass vanity metrics," and met a few new marketing geek friends. In short, it was awesome, and I learned a ton. Here's a few of my key takeaways >>