Our marketing organization is at a tipping point.
Traditionally, marketing is interruptive. We run ads, send direct mail (aka junk mail), and push our priorities. Inbound marketing flips this on its head to focus entirely on the customer experience. How can we serve up content that they need or are interested in? How can be their partner and guide in a world saturated with sales and marketing messages?
I learned so much at #Inbound15 that I can't wait for next year. Here's what inspired me the most >>