habits

Book Review: Hooked

Book Review: Hooked

5 out of 5 stars | Hooked answers the question, "How do I build a product that sticks?" Every day we experience internal and external triggers that cause us to interact with brands. There's a reason you grab a "Kleenex," not a tissue, and "Google" something rather than "Bing" it. What makes these products so ingrained in our culture that they've become a habit? See why I gave Hooked 5 out of 5 stars. >>