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Measuring Your Content Success With New Users

Measuring Your Content Success With New Users

While every organization my structure their goals differently, a standard for content marketing is traffic: How many people can I draw to the website? What you really should be looking at isn't all traffic, but the amount of new traffic you can drive. Here's how to measure that in Google Analytics. >>

7 Key Takeaways from #CTAConf

7 Key Takeaways from #CTAConf

I found out I was going to #CTAConf about 4 days before the conference began. So this conference wasn't any old conference. Instead, I learned everything about everything there is to know about marketing; shifted my focus to results, instead of "shallow, wide-eyed, on purpose, trifling-ass vanity metrics," and met a few new marketing geek friends. In short, it was awesome, and I learned a ton. Here's a few of my key takeaways >>