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Measuring Your Content Success With New Users

Measuring Your Content Success With New Users

While every organization my structure their goals differently, a standard for content marketing is traffic: How many people can I draw to the website? What you really should be looking at isn't all traffic, but the amount of new traffic you can drive. Here's how to measure that in Google Analytics. >>

How To Add SEO Into Content (Without Becoming A Robot)

How To Add SEO Into Content (Without Becoming A Robot)

When we write, we always write for humans—that’s our first priority. But for humans to read them, they first have to find them. Search engine optimization (or SEO) reflects how credible and informative a source is on a subject. Here's a few tools to help you do it without becoming bots yourselves >>