funnel

5 Marketing Lessons I Learned In 2016

5 Marketing Lessons I Learned In 2016

As the craziest year draws to a close, it's time to reflect on what I learned—from failure, from education, and from new opportunities—that will inform how I (and hopefully you!) approach marketing, the universe, and everything in 2017.

Funnels Take Time

Funnels Take Time

In sales and in marketing, we imagine this magical funnel, where once a prospect enters your company's ecosystem (through social media or a blog post, for example) they'll eventually be spit out as a paying customer.

The funny part about this metaphor is it rarely works out that way.