experimentation

The Power of Independence In The Workplace

The Power of Independence In The Workplace

Happy 4th of July, fellow Americans! We took a whole day to celebrate freedom and independence, and what better way to do so than thinking about how we can bring those essential elements into the workplace? >>

What I Learned From Writing An 80 Page Ebook

What I Learned From Writing An 80 Page Ebook

I wrote my first ever ebook on the state of the email industry—a format I'd never done before. Read on to find out why your designer is your hero and what you need to know about building an 80-page beast. >>

How To Put Learnings Into Action

How To Put Learnings Into Action

Once you've generated your ideas, prioritized your backlog, and completed your experiment, you have to learn from them. Here's how to analyze your growth experiments so that you can learn from them—and apply those learnings to future marketing activities. >>

Embrace The Uncomfortable

Embrace The Uncomfortable

A by-product of pushing yourself is discomfort. That's true in athletics, academics, or in business. When you're pushing your limits, you're leaving what you know. What's familiar. What works.

Being uncomfortable totally sucks. Here's why you need to do it anyway. >>

Connect The Dots

Connect The Dots

When we dream about innovation, we think of grand new ideas that catapult us into the future. We dream of flying cars and robots from the Jetsons or transporters from Star Trek. Something completely new.

Innovation, though, isn't about new so much as it's about different. And different doesn't mean it has to come out of nowhere.