Happy 4th of July, fellow Americans! We took a whole day to celebrate freedom and independence, and what better way to do so than thinking about how we can bring those essential elements into the workplace? >>
Once you've generated your ideas, prioritized your backlog, and completed your experiment, you have to learn from them. Here's how to analyze your growth experiments so that you can learn from them—and apply those learnings to future marketing activities. >>
When it comes to growth, the first mover advantage is real. Test new channels as soon as they come out because they won't be saturated. The sooner you're advertising on that channel, the better—because you'll be one of the early adopters, you won't be competing against other companies. Here's what you need to know. >>
When we dream about innovation, we think of grand new ideas that catapult us into the future. We dream of flying cars and robots from the Jetsons or transporters from Star Trek. Something completely new.
Innovation, though, isn't about new so much as it's about different. And different doesn't mean it has to come out of nowhere.
I found out I was going to #CTAConf about 4 days before the conference began. So this conference wasn't any old conference. Instead, I learned everything about everything there is to know about marketing; shifted my focus to results, instead of "shallow, wide-eyed, on purpose, trifling-ass vanity metrics," and met a few new marketing geek friends. In short, it was awesome, and I learned a ton. Here's a few of my key takeaways >>