experiementation

If You're Not First, You're Last

If You're Not First, You're Last

When it comes to growth, the first mover advantage is real. Test new channels as soon as they come out because they won't be saturated. The sooner you're advertising on that channel, the better—because you'll be one of the early adopters, you won't be competing against other companies. Here's what you need to know. >>

The Little Things Matter

The Little Things Matter

When we dream, we're always told, "Dream big." Like Ron Weasley in the Mirror of Erised, often, our greatest desire is to be recognized as the best—the one that made the most impact. At #CTAConf, Morgan Brown, COO of Inman News, talked a lot about how marketers tend to "optimize at the edges," rather than what matters most. Are you actually moving the needle, or are you just showing up?