event

5 Key Takeaways from Hypergrowth 2017

5 Key Takeaways from Hypergrowth 2017

When I landed a free ticket to Hypergrowth, I was pumped. A whole day of marketing nerdiness, brought together by the cool kids at Drift? Sign me up. I loved the focus on brand-building, storytelling, and creating the best possible customer experience, which is what great marketing is all about. See my key takeaways here >>

5 Inspiring Moments From #LitmusLive San Francisco

5 Inspiring Moments From #LitmusLive San Francisco

Email marketing involves a lot of moving parts: designing, coding, copy, testing...to say nothing of managing both internal and external client relationships. As Marketing Coordinator at Litmus, I had the chance to sit in on workshops and sessions for our own The Email Design Conference San Francisco and enjoy a few days of amazing email geekery. Here's what I learned >>

7 Key Takeaways from #CTAConf

7 Key Takeaways from #CTAConf

I found out I was going to #CTAConf about 4 days before the conference began. So this conference wasn't any old conference. Instead, I learned everything about everything there is to know about marketing; shifted my focus to results, instead of "shallow, wide-eyed, on purpose, trifling-ass vanity metrics," and met a few new marketing geek friends. In short, it was awesome, and I learned a ton. Here's a few of my key takeaways >>

Survive Your Next Event (From Behind The Booth)

Survive Your Next Event (From Behind The Booth)

Between networking, session after session, cavernous conference halls, and vendors hawking their wares, conferences can be exhausting. Imagine working one! You're on your feet well before many attendees arrive onto the show floor and there long after and still have to generate leads and inspire customers and prospects. Read on for tips on how to survive from behind the booth:

Book Smarts vs. Street Smarts

Book Smarts vs. Street Smarts

Intelligence is so closely linked to how we value ourselves, that it's difficult to remember there's different ways of learning and doing and exploring the world. With graduation season upon us, it's important to note that the transition from book smarts to street smarts isn't always smooth. >>