engagement

Lean In To Uncertainty

Lean In To Uncertainty

Sometimes, you find yourself in the right place at the right time. I was lucky enough to attend graduation at Colby College this year, my alma mater. Returning to Mayflower Hill stirred up plenty of memories, but listening to Amy Walter and Joe Biden speak forced me to pause and reflect on the last few years since I graduated. Inspired by two of my political heroes, here's what I'll remember from graduation day. >>

Why You Should Pay Attention to Engagement

Why You Should Pay Attention to Engagement

As marketers, we all know the power of brand. And we know that it really can’t be measured. If that gives you the heebie-jeebies, I offer something in between: Engagement. >>

What I Learned From My First Twitter Chat

What I Learned From My First Twitter Chat

Social media democratizes access to experts, politicians, and celebrities. It can build up bubbles of bias or completely break them down. Twitter, in particular, accelerates the news cycle and allows you to ask questions in real time. 

If you haven't heard of a Twitter chat, it's basically a set time when companies or individuals ask and answer questions. It can take the form of an "ask me anything," or be about a specific topic. It allows anyone from anywhere in the world to participate without having to sign up for a webinar or travel to a conference. It's like a mini-meet up—but to do it well, here's 7 things to keep in mind. >>