engage

Lean In To Uncertainty

Lean In To Uncertainty

Sometimes, you find yourself in the right place at the right time. I was lucky enough to attend graduation at Colby College this year, my alma mater. Returning to Mayflower Hill stirred up plenty of memories, but listening to Amy Walter and Joe Biden speak forced me to pause and reflect on the last few years since I graduated. Inspired by two of my political heroes, here's what I'll remember from graduation day. >>

Why You Should Pay Attention to Engagement

Why You Should Pay Attention to Engagement

As marketers, we all know the power of brand. And we know that it really can’t be measured. If that gives you the heebie-jeebies, I offer something in between: Engagement. >>