This year was a year of change. Of failure. Of anxiety-inducing news cycles. But hopefully it was a year of growth for you as it was for me. I changed roles, changed jobs, traveled the world, and learned a whole lot along the way. Here's the top 5 marketing lessons I learned that will inform how I approach marketing, the universe, and everything in 2018. >>
I wrote my first ever ebook on the state of the email industry—a format I'd never done before. Read on to find out why your designer is your hero and what you need to know about building an 80-page beast. >>
As the craziest year draws to a close, it's time to reflect on what I learned—from failure, from education, and from new opportunities—that will inform how I (and hopefully you!) approach marketing, the universe, and everything in 2017.
Working for Litmus, sending email is a big deal. With so many experts around me, the pressure was on for my first email send: Litmus Weekly. We send this newsletter once a week with a roundup of current Litmus blog posts, upcoming events, and our reading list of email-related pieces from around the web. Here's what I learned from the first time I sent a real, honest-to-goodness email on behalf of my company >>
Email marketing involves a lot of moving parts: designing, coding, copy, testing...to say nothing of managing both internal and external client relationships. As Marketing Coordinator at Litmus, I had the chance to sit in on workshops and sessions for our own The Email Design Conference San Francisco and enjoy a few days of amazing email geekery. Here's what I learned >>