email

What I Learned From Writing An 80 Page Ebook

What I Learned From Writing An 80 Page Ebook

I wrote my first ever ebook on the state of the email industry—a format I'd never done before. Read on to find out why your designer is your hero and what you need to know about building an 80-page beast. >>

What I Learned From My First Email Send

What I Learned From My First Email Send

Working for Litmus, sending email is a big deal. With so many experts around me, the pressure was on for my first email send: Litmus Weekly. We send this newsletter once a week with a roundup of current Litmus blog posts, upcoming events, and our reading list of email-related pieces from around the web. Here's what I learned from the first time I sent a real, honest-to-goodness email on behalf of my company >>

5 Inspiring Moments From #LitmusLive San Francisco

5 Inspiring Moments From #LitmusLive San Francisco

Email marketing involves a lot of moving parts: designing, coding, copy, testing...to say nothing of managing both internal and external client relationships. As Marketing Coordinator at Litmus, I had the chance to sit in on workshops and sessions for our own The Email Design Conference San Francisco and enjoy a few days of amazing email geekery. Here's what I learned >>

5 Key Takeaways From #LitmusLive Boston

5 Key Takeaways From #LitmusLive Boston

Email marketing is hard. It's the highest ROI (38-to-1) but can be difficult to do right (to say nothing of coding, rendering, and other process-related bugs). As Marketing Coordinator at Litmus, I had the chance to sit in on workshops and sessions for our Email Design Conference and enjoy a few days of amazing email geekery. See my favorite quotes from the conference >>

5 Inspiring Quotes From #MarketingUnited

5 Inspiring Quotes From #MarketingUnited

I spent a few days hanging out at the Litmus booth at Emma's #MarketingUnited, a marketing conference focused on bringing together "the smartest minds in the industry for three days of inspiring stories, creative ideas, and 'why didn't I think of that' tips to help us all do our best marketing." 

Between meeting customers, getting to know the Emma team, being inspired by amazing talks, and enjoying my first taste of true Tennessee barbecue, I've learned a ton. Without further ado, here are my top 5 most inspiring moments from #MarketingUnited >>