digital marketing

What Can SEO Keywords Tell Us?

What Can SEO Keywords Tell Us?

Search engine optimization is the hottest topic in marketing for 2016. How can digital marketers build comprehensive search engine optimization strategies to ensure our customers, partners, and prospects can find us? The first step is finding and tracking the right keywords. As I begin to learn about SEO, I'm bringing to you a primer on what the heck we're talking about when we talk keywords.

When In Doubt, Test

When In Doubt, Test

When we ask questions, we expect those answers to tell us the problem. Even if we ask the right questions, people can introduce problems into the data. Behavior can reveal more than words. Rather than ask them what they think or feel, sometimes, we need to experiment to know what's important. 

This is part of a series of reflections inspired by my courses at HBX, an online business school cohort powered by Harvard Business School. With Business Analytics, Economics for Managers, and Financial Accounting, I'm learning the fundamentals of business. Find the whole series here.

It's Not About You

It's Not About You

Who is about, then? What's more important?